A splash of personality for an indoor dog waterpark and daycare
Caninballz is a new indoor dog waterpark and daycare in Toledo with a big personality and an even bigger heart. They came to me looking for a brand and web presence that felt as fun, bold, and inviting as the name itself. Together, we built a colorful, energetic identity and website that embraces the chaos (in the best way) while making it easy for dog parents to learn more, get in touch, and get their pups signed up for some splash time.
Client
Caninballz
Services
Branding & Website Design
Created
2025
Caninballz didn’t exist yet when we started—just a big idea, a great name, and a clear vision: to create a space where dogs could run, swim, play, and be completely themselves. The team needed a brand that felt loud, fun, and full of energy without veering into cheesy or over-designed. They also wanted a website that was informative and easy to navigate, but still packed with personality. From the logo and social assets to the site and banner design, everything we created was aimed at bringing the Caninballz vibe to life—one paw-splash at a time.
Wordmark
Playful and bold, the Caninballz wordmark was designed to convey the fun and energy you’ll find in the space. Accents of paw prints and water splashes give it a dynamic feel, while bright complementary colors help it pop.
Meet Spot, the Caninballz Mascot
The essence of Caninballz is dogs - we simply couldn’t build a brand without one. Meet Spot, our mascot, goggles and inner tube included, ready for a day of fun and splashes. Spot was created in honor of all the dogs that inspired Caninballz.
Full Logo Suite
Additional logo variations were created to ensure the brand could be used seamlessly across any situation or space.
Color Palette & Typography
The color palette features deep and light blues to tie into the water theme. A pop of pink nods to a happy dog’s tongue, while neutrals help balance the palette. An accent of orange adds depth and grabs attention. The primary font, Caraque, is playful yet highly legible. The Melted version features curvatures reminiscent of water drips and pools, reinforcing the aquatic theme.
Brand Guildelines
To ensure the brand is always represented as intended, we created detailed brand guidelines outlining logo usage, color and typography rules, file types, and best practices for consistency. These guidelines neatly wrap up the branding process and set Caninballz up for long-term success.
Social Media Profile & Templates
An online presence is essential for a new business. Branded profile and cover photos were created to highlight Spot and the primary wordmark, along with post templates that allow Caninballz to maintain a consistent, recognizable presence across social platforms with ease.
Website Design
Translating the Caninballz brand into a website was a fun challenge. The Squarespace site is packed with personality while laying out information in an easy-to-digest way, so visitors know exactly what to expect when planning a visit. From your pet’s first screening to booking future appointments, the site walks users through the process step by step—plus, there are plenty of photos of happy, splash-loving dogs along the way.
“I highly recommend Sam Mickley Design! Step two after my business plan was to begin working on my brand. Samantha helped me work through my complete design tailored to my business and vision. This included my logo, icon, colors, graphics, website and everything in between. I'm still in touch with her with questions and she's always responsive and helpful. She's also affordable and she goes above and beyond for her clients. If you are in the beginning stage of your business then call her today and get a head start on your marketing! Thanks Sam, you're the best!”
Millie H.
Founder