Caninballz

Bringing an indoor dog waterpark brand to life

Logo / Brand Guidelines / Social Media Assets / Website

Introducing Caninballz…

Caninballz is a fun, innovative brand designed to bring joy to dogs and their owners through an exciting indoor waterpark experience. Our goal was to create a memorable brand identity that captured the essence of fun, play, and adventure, while also establishing a strong online presence to support their marketing efforts. This case study walks through the process of bringing Caninballz to life from concept to launch.

Objectives

Develop a strong brand identity that communicates the playful and adventurous spirit of the business.

Design a website that is engaging, user-friendly, and informative for dog owners.

Create social media assets and marketing materials that align with the brand’s tone and appeal to its audience.

Timeline

The Caninballz project spanned from initial concept discussions to final delivery over the course of [X months/weeks]. Here’s a breakdown of the project timeline:

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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Process

Our process for Caninballz was a collaborative one, with regular check-ins and feedback sessions to ensure we were aligned with their vision every step of the way.

We began by getting to know the Caninballz team, understanding their values, mission, and vision. This stage also included research on their target audience and competitors.
Based on the insights gathered, we crafted a logo and visual style that was vibrant, playful, and uniquely positioned in the pet industry.
We designed the website, social media graphics, and marketing materials, continuously refining them based on client feedback to ensure everything was cohesive and on-brand.
After approval, we launched the website, set up social media profiles, and handed over all marketing assets to the Caninballz team.

Deliverables

Three Initial Moodboards

What should we know about the services you provide? Better descriptions result in more sales.
Three Initial Logo Concepts

What should we know about the services you provide? Better descriptions result in more sales.
Advanced

What should we know about the services you provide? Better descriptions result in more sales.
Logo & Variations

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Brand Guidelines

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Social Media Cover Photo

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Social Media Profile Photo

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Social Media Post Template

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Squarespace Website

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Investment

The pricing for the Caninballz project was customized based on the scope of work. The final project cost was $5,500.

Half was paid when the contract was signed, and the other half was paid after the last deliverable was approved.

Some extra deliverables, like additional social media templates and an additional logo variation, were provided at no additional cost.

After I realized they could have gotten a free Google Workspace account with their Squarespace hosting if I set it up differently, I credited them $75.