Yesteryear

Boutique Branding

Yesteryear is a retro boutique with a lot of personality, while still maintaining clean and efficient design. The atomic tonic symbol and vintage color scheme give off a nostalgic energy while the clean sans-serif typography brings a modern twist. The branding is outlined in a brand guideline, and brought to life in a stationery set, website and mobile app, and elements to brand the shopping experience, all created for an internship project.